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CIOs: The Social Call Center

Part 11 of our series, What CIOs Need to Know About Social Media. A post on Mashable from a year and a half ago is still relevant to enterprise CIOs grappling with the impact of social media on the...

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Find Your Community

“Social media is no more than an extension of what we do naturally.” MC Hammer, formerly-famous rapper and creator of DanceJam, a social network for music/dance with more than 100,000 visitors Google...

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Advanced Google Searching for Social Media

In the previous post, Find Your Community, we got an intro to finding where people are talking about you on social media using Google. This post delves a bit deeper into the subject. No matter what...

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How Social Search Works

In the previous post, Advanced Google Searching For Social Media, we got a little deeper into finding where people are talking about you on social media using Google. This post delves even deeper into...

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Reaching Out to Your Community

In the previous posts, we explained how to find where people are talking about you on social media using Google. This post takes a look at starting to reach out to your community. Some rights reserved...

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Engage Your Community

In the previous post, Reaching Out to Your Community, we examine how you can begin to reach out to the social media community you’ve identified in previous steps. Now let’s take a look at how you can...

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Elements of an Engagement Plan

In the previous post, Engage Your Community, we examined how you can begin to engage the social media community you’ve identified in previous steps. Now let’s take a look at how you can create a plan...

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Create Your Internal Social Media Policy

In our previous posts, we’ve examined how you can begin to engage your social media community and create a plan to engage them. Now let’s take a look at how you can create an internal social media...

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Social Media with a Slow Hand

Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this...

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Social Media on Less Than Two Hours a Day

I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of...

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