CIOs: The Social Call Center
Part 11 of our series, What CIOs Need to Know About Social Media. A post on Mashable from a year and a half ago is still relevant to enterprise CIOs grappling with the impact of social media on the...
View ArticleFind Your Community
“Social media is no more than an extension of what we do naturally.” MC Hammer, formerly-famous rapper and creator of DanceJam, a social network for music/dance with more than 100,000 visitors Google...
View ArticleAdvanced Google Searching for Social Media
In the previous post, Find Your Community, we got an intro to finding where people are talking about you on social media using Google. This post delves a bit deeper into the subject. No matter what...
View ArticleHow Social Search Works
In the previous post, Advanced Google Searching For Social Media, we got a little deeper into finding where people are talking about you on social media using Google. This post delves even deeper into...
View ArticleReaching Out to Your Community
In the previous posts, we explained how to find where people are talking about you on social media using Google. This post takes a look at starting to reach out to your community. Some rights reserved...
View ArticleEngage Your Community
In the previous post, Reaching Out to Your Community, we examine how you can begin to reach out to the social media community you’ve identified in previous steps. Now let’s take a look at how you can...
View ArticleElements of an Engagement Plan
In the previous post, Engage Your Community, we examined how you can begin to engage the social media community you’ve identified in previous steps. Now let’s take a look at how you can create a plan...
View ArticleCreate Your Internal Social Media Policy
In our previous posts, we’ve examined how you can begin to engage your social media community and create a plan to engage them. Now let’s take a look at how you can create an internal social media...
View ArticleSocial Media with a Slow Hand
Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this...
View ArticleSocial Media on Less Than Two Hours a Day
I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of...
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